Paya’s marketing services help our software partners monetize their payment programs. We do all the heavy lifting, designing high-yield programs that result in the greatest levels of merchant adoption in the industry and require very little effort to implement. Based on best practices and years of experience, our partner marketing programs bring a unique blend of marketing services and support to help you differentiate your software solution and drive the adoption of payment services among your clients. From highly customizable, comprehensive campaigns to turnkey programs, our marketing services consistently result in a higher solution adoption rate for the partners that implement them.
As a Paya partner, you’ll have access to a variety of tools to inform and educate your existing and prospective clients on the benefits of integrated payments powered by Paya. Marketing tools include:
Paya’s online referral form enables partners to refer clients for setup, streamlining the process to get clients up and running.
Paya will develop customized sales scripts, enabling your team to guide conversations and confidently articulate the features and benefits of your integrated payment solution powered by Paya.
The Paya Marketing team will provide digital, co-branded collateral including but not limited to merchant services overview brochures and product sheets with relevant information (e.g. tokenization, card updater, POS devices, and more).
Paya will provide content for your website, focused on the key value propositions of the integrated solution, along with recommendations on where to place this information. Paya will also provide a landing page containing your partner referral form.
From exhibiting in your partner showcase, to hosting breakout classes, or presenting a general session, we're here to support your user group conferences! Our experience has shown user group conferences as being one of the most effective ways to drive integrated payments adoption among your client base.